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Charting the Right Course for Mailers
With Smart, Persevering Brokerage Services
 What distinguishes Rickard List Marketing from other brokers?
For one thing, it's working beyond the system. For example, on behalf of a number of clients we attend trade shows and conferences in their industry just to scout out small lists that are not available on the commercial list-rental market.
For another, it's working with mailer-clients on ALL phases of the list process. How many of these component tasks does your broker handle for you? How many are done with extreme competence?
 - Prepare comprehensive recommendations and mail plans (with continuation usage and sample mailing pieces)
- Recommend new tests based on list history and continuation usage
- Maintain current universe counts to eliminate guesses from mail plans
- Report and reconcile current list exchange balances
- Offer in-depth research that uncovers new list opportunities
- Make recommendations about testing creative, offers, and the timing of mailings
- Place clearances and list orders well in advance of merge purge dates to reserve preferred lists and deliver responsive lists on time and in the correct quantity
- Propose and coordinate sophisticated techniques including overlays, profiling, modeling, and regression analysis
- Minimize list costs through negotiation of volume discounts, re-use pricing, exchanges, net name arrangements, free tests, fee waivers, and application of merge purge reports.
And Rickard List Marketing does a lot more for its brokerage clients.
A Sampling of Our Current Brokerage Clients
| Mailer |
Category |
# of Years for Team |
| Advanstar |
B-to-B Publishing |
New |
| American Automobile Association member clubs |
Membership Organization |
10+ |
| American Patchwork & Quilting |
Consumer Publishing |
20+ |
| Better Homes and Gardens |
Consumer Publishing |
20+ |
| Cancer Care |
Fundraising |
5+ |
| CMP Media, LLC. |
High Tech Publishing |
New |
| Cognos |
B2B |
1+ |
| Dana Farber Cancer Institute (The Jimmy Fund) |
Fundraising |
New |
| Fine Cooking |
Consumer Publishing |
10+ |
| Fine Gardening |
Consumer Publishing |
10+ |
| Fox Chase Cancer Center |
Fundraising |
3+ |
| GE Financial Assurance (Long Term Care) |
Consumer |
1+ |
| Greater Boston Food Bank |
Fundraising |
3+ |
| Greater Chicago Food Depository |
Fundraising |
3+ |
| Hewlett Packard |
B2B |
1+ |
| Jewish Guild for the Blind |
Fundraising |
New |
| Jones Publishing |
Consumer |
New |
| Ladies Home Journal |
Consumer Publishing |
20+ |
| Microsoft (MSN) |
Consumer |
New |
| Midwest Living |
Consumer Publishing |
20+ |
| More Magazine |
Consumer Publishing |
20+ |
| Morgan Memorial |
Fundraising |
5+ |
| National Cancer Center |
Fundraising |
New |
| Northeast Animal Shelter |
Fundraising |
1+ |
| Partnership for the Homeless |
Fundraising |
New |
| PeopleSoft |
B2B |
1+ |
| Philabundance |
Fundraising |
1+ |
| Phillips Health Inc. Health Newsletters |
Health |
New |
| Phillips Wealth, Inc. Financial Newsletters |
Financial |
1+ |
| Planned Parenthood of NYC |
Fundraising |
5+ |
| Renovation Style |
Consumer Publishing |
20+ |
| Standard & Poor's |
Financial |
1+ |
| Traders' Library |
Financial |
New |
| Traditional Home |
Consumer Publishing |
20+ |
| Unity School of Christianity |
Consumer |
New |
| Wood Magazine |
Consumer Publishing |
20+ |
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