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The Education Center Masterfile

407,917 Active Subscribers/Buyers (thru 3/13/10) $90/M 36,865 3 Month Hotline $100/M 81,181 6 Month Hotline $100/M 192,728 12 Month Hotline $90/M 128,820 Product Buyers $90/M* The Education Center, Inc. publishes top-quality resource materials for Preschool through Grade 6 teachers.  Included in this masterfile are subscribers to Bookbag.  The Mailbox, Teacher's Helper, Learning Magazine and direct mail product buyers (books, the Yearbook).  Half of all K-6 teachers in America purchase a product from The Education Center each year. This is a responsive audience of heavy spending teachers who are paying a premium to receive The Education Center's resources and materials.  These teachers spend 50% more per year of their own money on teacher resource materials.  They purchase more through direct mail and catalogs than the average teacher. Demographics: 95% Female Average Age 43     Average Income  $73,500 83%  Home Address   17%  School Address Average number of years in teaching profession  15 Average spend on resource materials  $596 Plan to continue teaching until retirement:  91% MULTIBUYERS:     (83% Home Address   17%  School Address) 3 mos-29,849      6 mos-68,419     12 mos-169,921 Product Buyers:    (93% Home Address   7% School Address) 3 mos-6,291     6 mos-14,338      12 mos-56,562 File Updates 6x per year ** Updates Other **

Source: Direct Mail Addressing: Email: $75/F Diskette: $75/F Cartridge: $75/F CD-ROM: $75/F Cheshire Labels: N/C Key Coding: $2/M Other: FTP $75/F Selections: Grade Range                  $11/M School/Home Address    $  6/M Gender                           $  6/M State/Scf/Zip                   $  6/M Run Charges                   $  8/M Minimum Order: 5,000 Contact Name: DJ Giacopino Contact Email: dgiacopi@rickardlist.com Sample Mailing Required