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Learning Magazine (Resources for Successful Teaching) From The Education Center
150,000Direct Mail Buyers (6 months - Thru 3/13/10)$100/M
**Fundraiser Rate**$75/M

Learning Magazine is a directory of resources across all curriculum areas and provides an interactive format for educators.  Learning is published 4 times per year and is a controlled circulation publication.  Recipients of the magazine are chosen from The Education Center's database of top product buyers and subscribers.

Learning keeps K-6 teachers on the cutting edge by providing current information on current products and services available for their classrooms and how to obtain them.  Topics covered include literacy programs, available sponsorships and charitable donations, national contests for students, tax-savings information for educators, PBS educational programming, field trip ideas and resources and many others.  Teachers will also find a variety of  books and products that they can purchase for use in their classrooms.

This is a responsive audience of heavy spending teachers.  These teachers spend 50% more per year of their own money on teacher resource materials.  They purchase more through direct mail and catalogs than the average teacher.

Demographics:
95% Female
Average Age 43     Average Income  $73,500
Average number of  years in teaching profession 15
Average spend on resource materials  $596
Plan to continue teaching until retirement:  91%

File Updates 6X per year


** Updates Other **
Source:Direct Mail
Addressing: Email: $75/F
Diskette: $75/F
Cartridge: $75/F
CD-ROM: $75/F
Cheshire Labels: N/C
Key Coding: $2/M
Other: FTP $75/F
Selections:

Grade Range               $11/M
School/Home Address  $6/M
Gender                         $6/M
State/Scf/Zip                 $6/M
Run Charges                 $8/M

 

Minimum Order:5,000
Contact Name:DJ Giacopino
Contact Email:dgiacopi@rickardlist.com
Sample Mailing Required