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Education Week
38,554Active Paid Subscribers (thru Feb '10)$125/M
14,100Expires$100/M
**Fundraiser Rate$80/M

Editorial Projects in Education Inc. publishes Education Week, American education's newspaper of record for elementary and secondary education professionals.  EPE's primary mission is to help raise the level of awareness and understanding among professionals and the public of the important issues in American education.

Education Week subscribers purchase and recommend products and services including instructional materials, computers, equipment, professional developent books/videos/courses, books and software, office equipment, as well as insurance and retirement plans.

This weekly publication covers the news and current information on developments, trends and programs affecting schools and the people who staff them.  Principals, Superintendents, Administrators and others look to Education Week for information on topics such as NCLB, standardized testing, curriculum and many other issues that help them make vital district-wide decisions.

Demographics:
Average Age 52   Average HHI  $142K
85%  Hold Master's Degree or better
91%  Own primary residence
89%  Plan to engage in professional development courses or activities in the next 12 months

Actives:  49% Female  39% Male                 60%  Business   40% Home
Expires:  54% Female  34% Male                 12%  Business   88% Home    


** Updates Quarterly **
Source:100%Direct Mail
Addressing: Magnetic Tape: $30/F
Diskette: $30/F
Cartridge: $30/F
P/S Labels: $8/M
Cheshire Labels: N/C
Key Coding: $6/M
Other: FTP $75/F
Selections:



Business/Home Address    $11/M
Recency                            $11/M
Gender                              $11/M
State/SCF/Zip                   $11/M

Minimum Order:5,000
Contact Name:Lisa Hamilton / DJ Giacopino
Contact Email:lhamilton@rickardlist.com / dgiacopi@rickardlist.com
Sample Mailing Required