| Holiday Card Center Buyers from Barton Cotton | ||||||||||||||||||||||||||||||
For over 20 years, the Holiday Card Center, a division of the longtime fundraiser Barton Cotton, has provided holiday card programs to organizations with a strong affinity appeal to their passionate constituents, focusing mostly on non-profit clients. Holiday Card Center consumers have purchased unique products that reflect their interest, passion, or lifestyle. Through their Holiday Card Center purchases, customers also support a cause important to them. Holiday Card Center consumers are direct-mail responsive, loyal, and passionate about their interests. The collection of Holiday Cards is beautifully designed with seasonal imagery and holiday greetings. The quality and artistry of the cards is known to be among the highest in the industry. INTEREST (total file) INTEREST (’09 Holiday Season) Dogs: 71,062 Dogs: 36,939 Cats: 68,014 Cats: 37,977 Horses: 29,498 Horses: 12,508 Golf: 16,934 Golf: 9,914 Boating: 22,828 Boating: 12,652 Motorcycles: 18,919 Motorcycles: 10,378 Last Purchase (total file) Last Purchase (’09 Holiday Season) $50+ : 144,584 $50+ : 78,752 $100+ : 26,094 $100+ : 15,138 |
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