The Mailbox is the idea magazine for teachers, the #1 elementary magazine in the marketplace.  written by teachers, this magazine publishes four grade-specific editions packed with creative ideas and activities for Preschool through grade 6 teachers.  Every edition includes grade-specific ideas and activities; a large color poster/center mat; forms, patterns and reproducibles that support teachers' lesson plans and curriculum, and free access to the online service with extra ideas and extenders - The Mailbox companion.  The magazine covers various subject areas, including math, language arts, science, social studies and more.

This is a responsive audience of heavy spending teachers who are paying a premium for the ideas, resources and materials that are provided in The Mailbox Magazine.  These teachers spend 50% more per year of their own money on teacher resource materials.  They purchase more through direct mail and catalogs than the average teacher.  The Mailbox is published 6 times per year, at a subscription price of $29.95/year.

Demographics:
95% Female
Average Age  43        Average Income  $73,500
78%  Home Address   22%  School Address

Average number of years in teaching profession 15
Average spend on resource materials   $596
Plan to continue teaching until retirement:  91%

Grade-Specific Edition Counts:
Preschool (PreK):     
3 mos-10,819 
6 mos-23,081 
12 mos-48,395

Kindergarten:   
3 mos-  5,442
6 mos-  13,448  
12 mos-32,672

1st Grade:
3 mos-    3,363
6 mos-    8,956
12 mos-22,718

Primary (2-3):           
3 mos-    4,970 
6 mos-  12,996 
12 mos-34,004

Intermediate (4-6):    
3 mos-    4,189
6 mos-  11,167  
12 mos-29,510

File Updates 6x per year