Rickard List Marketing is the list management/brokerage division of R&R Direct Mail, Inc.
Robert Rickard is the Chairman of R&R Direct Mail, Inc. He began his direct marketing career in 1964 with O.E. McIntyre. R & R Direct was incorporated in 1978 when Mr. Rickard first branched out on his own as a direct marketing consultant. The list brokerage division developed in the late '70 and early '80s. Most of R&R Direct Mail's initial list of brokerage clients are still part of our client roster today. In 1985, Rickard List Marketing was created as a truly independent list brokerage and management division of R&R Direct Mail, Inc.
Email: mailto:rrickard@rickardlist.com
Mark L. Rickard joined Rickard List Marketing in 1995. He took over the reins as President in 1997. Mark has a marketing and accounting degree from the University of Pennsylvania's Wharton School of Business. He also completed his law degree at the University of Michigan Law School. Mark's primary responsibilities include strategic planning, client relations, business development, financial reporting, office management and contractual matters. He is a former member of the Board of Directors for the Long Island Direct Marketing Association. Mark has spoken on the list business in front of a number of organizations and as part of the NYU Direct Marketing Seminar Course.
Email: mrickard@rickardlist.com
Jennifer L. Rickard joined her father at R&R Direct in 1988. She is our Senior Vice President overseeing all aspects of the direct marketing operations of the company. Jen manages our list brokerage division and is responsible for our most enduring list brokerage client relationships. She is a member of the DMA Circulation Council.
Email: jrickard@rickardlist.com
Beth Mapes is a Vice President in our List Brokerage department and has 20 years experience. Under Beth's direction Rickard List Marketing has exclusively launched 17 new titles for the Meredith Corporation. In addition to maintaining and developing client contact, Beth is in charge of maintaining our internal computer database of available lists.
Email: bmapes@rickardlist.com
Donna Tarantino Murray is a Vice President in the List Brokerage Division and has more than 20 years of list brokerage experience. Donna oversees all facets of production from recommendations to the timely delivery of lists. She has an extensive background in fundraising and coordinates all of Rickard List Marketing's list brokerage activities in that area. Her expertise in the fundraising area includes working with animal shelters, hospitals, food banks, public television, public radio, and a wide variety of health organizations and social causes.
Email: dtaranti@rickardlist.com
Lisa Hamilton, Director of List Management, joined Rickard in 2003. Her more than twelve years’ cumulative experience in the list business as list manager and broker uniquely qualifies her to run our entire list management department. Her primary responsibilities include list sales and promotion, account management, production supervision, and new business development. Lisa’s list management expertise includes extensive knowledge and familiarity with the sales and marketing of education and association files and consumer publishing, catalog and BtoB list rental properties.
Email: lhamilton@rickardlist.com
Marianne Palumbo has been with Rickard List Marketing since 1996. Her primary responsibilities are as an Account Manager in our consumer list brokerage department, but she also has excelled in our list management group by generating sales for our managed consumer lists. Marianne has advanced rapidly at Rickard and is an important part of our management team. Her current brokerage clients include Meredith Corporation, AAA, Phillips Publishing and Unity School of Christianity. Marianne is a member of the DMA List Council.
E-mail: mpalumbo@rickardlist.com
Amy Seyler joined Rickard in 2004 as an Account Manager. She specializes in various areas of business-to-business marketing, including education, health care, early childhood and social services. Amy works with associations, publishers, catalogers and online distance learning companies. She is a member of the Direct Marketing Association of Washington.
Email: aseyler@rickardlist.com
Gerard Petrocelli, Sales Manager – List Management, joined Rickard List Marketing in 2005. Gerard has over 10 years list management experience in the business-to-business and high-tech arenas and spent two years as Director of List Management at L.I.S.T Inc. prior to joining Rickard. He specializes in business-to-business and opt-in email marketing and has worked with clients ranging from Internet startups like Xdrive.com to well established publishing companies like Ziff-Davis. Gerard’s understanding & experience with both the email and postal markets gives him a unique perspective on the role of list management in today’s environment.
Email: gpetrocelli@rickardlist.com
