About Us

Origin

Rickard List Marketing is a d/b/a name of R&R Direct Mail, Inc.  Robert Rickard is the Chairman and founder of R&R Direct Mail, Inc.  He began his direct marketing career in 1964 with O.E. McIntyre, the predecessor to the company known today as Experian. Mr. Rickard's initial experiences with McIntyre served as the foundation for his extensive knowledge of demographics, psychographics, regression analysis and the other fundamentals of direct marketing.  R & R Direct was incorporated in 1978 when Mr. Rickard first branched out on his own as a direct marketing consultant.  The list brokerage division developed in the late '70s. In 1985, Rickard List Marketing was created as a truly independent list brokerage and management division of R&R Direct Mail, Inc.  Rickard List Marketing is a member of the DMA.

Corporate Philosophy

There is a tendency among list professionals these days to attempt to differentiate themselves to potential clients on the basis of some supposedly proprietary system or method of list brokerage or management.  In reality, our experience has been that mailers and list owners are much more focused on the basics than they ever were.  Fundamentally, we at Rickard have been around for nearly 25 years because we have learned that lesson and always make sure that the seemingly simplest and most routine (albeit important) aspects of our responsibility to our clients is done right every time.

The hallmarks of our basic philosophy include:

Senior Staffing: Experienced managers closely supervise and participate in the day-to-day activity on your account.

Accessible, Attentive and Reliable Personnel: Everyone in the company is familiar with your account, knowledgeable enough to tackle your questions and available to address the needs of all clients and customers.

Fundamental Attention to Details: We consistently get the basics right.

Long Term Relationships as Marketing Partners with our Clients: We have long term associations with our clients because we immerse ourselves in their businesses, anticipate their needs and, above all, look out for and always act in their best interests.  These collegial relationships endure directly as a result of honest and effective communication and a shared interest in mutual success.

Flexibility: We listen to your requests and are willing and able to adapt our systems and reports to meet your needs.

Integrity and Accountability: We pride ourselves on our standing with our clients and in the list community generally.  In all instances we endeavor to act in a manner consistent with that well-earned reputation.  We know we have a responsibility to represent our clients in a manner consistent with how they would act for themselves and we hold ourselves to the highest standard of accountability to them.