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ASCD (Formerly Assn for Supervision & Curriculum Development)
134,118Active Members (Thru Dec '09)$130/M
7,986Active Canadian Members$150/M

The Association for Supervision & Curriculum Development is an international, nonprofit, nonpartisan organization that represents 175,000+ educators. They address all aspects of effective teaching and learning, such as professional development, educational leadership and capacity building. Members of ASCD are educators who are committed to the improvement of education through emphasis on instruction, curriculum and supervision. They recently celebrated 60 years as one of the world's largest education associations. The ASCD list can help you reach all grade levels, subject areas and job titles in the education field.

Average Age 50

44% Home Address, 56% School Address

Last NCOA:  12/09

Job Function/Title: 
Director                        10,661
State Education Official   3,887
Principals                      33,436
Superintendent/Admin     8,932
Curriculum                      5,677
Guidance/At-Risk           2,029
Reading/Lang Arts/Eng   1,054
Special Needs                1,128
Tech/Computer Science  1,332

Grade Level:
Pre-K                            17,583
Kindergarten                  17,403
Elementary                     25,683
Middle School/Jr. High   17,116
Secondary/High School  29,777
College/University            4,466

Membership Type:
Basic                  47,748
Select*               69,548
*formerly Comprehensive

Enrollment:
1-499            20,342                               2,500-4,999      4,332
500-999        17,041                               5,000-9,999      3,182
1,000-2,499  11,003                               10,000+            4,778


** Updates Quarterly **
Unit of Sale:$49 - $189
Source:100% Direct Mail
Addressing: Email: $50/F
Magnetic Tape: $30/F
Diskette: $30/F
P/S Labels: $8/M
Key Coding: $5/M
Other: FTP $75/F
Selections:Job Title $20/M
Grade  $15/M
Membership Type $20/M
Home/Bus Address $10/M
Enrollment  $15/M
Gender $ 5/M
State/Zip/Scf $10/M
Key Coding $ 5/M
Sex:28% Male 62% Female
Minimum Order:5,000
Contact Name:DJ Giacopino
Contact Email:dgiacopi@rickardlist.com
Sample Mailing Required