FP Books, a division of Traders' Library, is the world's leading source for books, videos, training and support materials for the financial planning and advising arena. Through their catalogs and websites, FP Books carries thousands of products - offering the most competitive prices in the industry to financial planners, advisors, stockbrokers, insurance professionals, portfolio managers and a host of financial service professionals.

The file is 100% direct response generated, derived from either catalog mailings or through their website, www.fpbooks.com.  They are all 100% cash or major credit card with order.  The list is approximately 75% male, customers maintain a high average order amount and they are typically multi-book buyers.

Customers have purchased products on a variety of topics of interest to today's active financial professionals who must stay abreast of rapidly changing developments in the industry that affect their clients and the growth of their practices. These serious professionals buy books and education materials on:

Sample book titles include: Tax Deferred Investing, Getting Clients, Keeping Clients, Asset Allocation Essentials, Compensation Planning with Life Insurance, Understanding ERISA, Long-Term Care Planning Guide, Estate Planning Today Handbook and Protecting your Practice.

64% Home Address / 36% Business Address
Last NCOA Update:   June '09