**The Bookbag ceased print publication in August '09, but continues as a paid digital subscription as opposed to a print magazine.

Bookbag is the #1 teacher idea magazine for children's literature.  With a focus on reading levels 2-5, this magazine focuses exclusively on reading and writing.  It includes ideas to help struggling students research and write reports, activities to build students' inferring skills and help them draw conclusions, ideas for using specific books to build reading skills, ready-to-use activities designed to integrate classics, award winners and newer books into the classroom.

This is a responsive audience of heavy spending teachers.  These subscribers are paying a premium price for Bookbag's resources, ideas and materails.  Bookbag teachers spend 50% more per year of their own money on teacher resource materials.  They purchase more through direct mail and catalogs than the average teacher.  Bookbag is published 6 times per year, at a subscription price of $39.95/year.

Demographics:
95%  Female
Average Age  43     Average Income  $73,500
84%  Home Address  16%  School Address

Average number of years in teaching profession  15
Average spend on resource materials  $596
Plan to continue teaching until retirement:  91%

File Updates 6x per year